Digital art refers to a range of artistic works and practices that use digital technology as an essential part of the creative or presentation process. Since the 1970s, various names have been used to describe the process, including computer art and multimedia art. Digital art is itself placed under the larger umbrella term of new media art.
The digital art medium utilizes technology to craft artworks, often allowing artists to manipulate images and create virtual reality or interactive internet-based installations. Digital technologies used in the creation of digital art include computer graphics, 3D printing, virtual art, algorithm art, interactive art, video games, and computer robotics.
One of the key features of digital art is its versatility. Artists can create anything from digital paintings and illustrations to more complex installations that involve movement and interactivity with the viewer. Digital art can be purely digital or a combination of digital and traditional art forms such as painting or sculpture.
Digital art has also significantly influenced various sectors beyond the traditional art scene. In the entertainment industry, digital art techniques are crucial in creating visual effects for films and video games. In advertising, digital art is used to create more engaging and visually appealing campaigns. Furthermore, digital art has found applications in medical and scientific simulations that require precise and detailed visual representations.
As technology continues to evolve, digital art remains a dynamic field, with new tools and platforms constantly emerging, thereby expanding the possibilities for artistic expression. The integration of artificial intelligence in digital art is one such advancement, offering new ways to automate and enhance creative processes.